Darling is a place for all skaters, celebrating diversity in skateboarding and changing the way brands market to a greater audience of diverse people. Collecting responses from skaters and non-skaters through surveys and interviews, it’s clear that a majority of skate brands and skate media could be doing more to seek diversity and include more types of people. While BIPOC, LGBTQIA+, woman/femme-owned brands are rising in popularity, other skate brands stick with a smaller formula of imagery that unintentionally creates an exclusive standard to the industry. Darling challenges this idea and creates a higher standard for allies to empower our peers in a way they deserve.